There is a new popular form of summer entertaining. Outdoor living is a new trend that is helping contractors gain new work. Utah general contractors can take advantage of the popular summer remodeling trend by offering customers the ability to create new decks, an outdoor living room or even a kitchen.

With the current economy and gas prices, many people are turning to stay-cations and entertaining at home. This encourages homeowners to convert their backyards into nice places to relax and host summer parties. Outdoor fireplaces, living rooms, and even converting a barbecue area into an outdoor kitchen can help make a typical yard into a great place to welcome guests.

Landscaping is another popular remodeling project this summer. Contractors who offer this service as well as basic remodeling can help boost their income and find additional work. Creating gardens, stone paths, sidewalks and driveways can help create the finishing touches necessary to make a home and yard more inviting.

It is important for general contractors to understand the needs of their target market. Interpreting trends is one way for business owners to maintain a successful business. The outdoor living trend is one that started in 2011 and is going strong in 2012. Taking advantage of the trend this year will help general contractors find steady work this building season.

Find out how this trend is affecting the customer market in your area. Offer specials in order to secure projects and complement these projects with other services such as pool installation, landscaping, or driveway repair. Cross selling and add-ons is one business technique that contractors can take advantage of in their field. Start using these techniques this building season to secure more contracts and make this year a success.

While gaining new work this summer, don’t forget that general contractors have to take continuing education courses to maintain a Utah license. Visit our FAQ page to learn more about continuing education can requirements and how UTCLC can help you meet Utah’s criteria.