Utah general contractors now have a new social media site that can strengthen relationships in their niche market. By using pictures of staff, projects and clients, contractors can create and enhance a company brand that will create a bond with their market. This free site is a form of marketing that can help contractors show potential clients who they are, what they do, and what customers think of their work.

Establishing authority is one of the hardest aspects of creating a business. Contractors need to profile their work and receive recommendations from customers to establish authority, yet without a profile and recommendations, how is a business to gain clients?

Networking is an effective way to gain new clients, and social media sites help establish and grow relationships. Pinterest is a new social media site that allows users to post and share photos that are linked to content. These photos are called pins and when someone shares these photos with his or her network it is called repin. By pinning and repining these photos, a series of organic links are created to the original content.

While this site is primarily for individuals, businesses can participate. Companies who have been successful on Pinterest post photos of their employees, their customers, and the affect their company has on their market.

General contractors can use Pinterest to show the culture of their organization and the day to day workings of the company. They can also show pictures of different completed projects and how their customers enjoy a renovation or a new build.

Contractors can also encourage customers to post their own photos of different projects completed by the company. Before and after pictures, dream renovations coming to life, or the family enjoying their new family room are all different ways to show the qualifications of the contracting company. This increases a lasting relationship with current customers, and helps attract new ones.

General contractors who are looking at building relationships in their area may want to consider Pinterest. Explore the site and see what other businesses are doing to learn the best way to use this site. Then try to build a board and encourage employees, subcontractors and customers to post their own photos. By carefully growing relationships and using the site to enhance the company brand, Pinterest can become a successful marketing tool that is low cost and has a high return on investment.