General contractors can perform energy audits year round. It is a good idea for homeowners to learn now what they need to do to help make their homes efficient for the next heating season. In addition, you can help them make them homes cooler for summer. With the push to weatherize homes, some people have made incorrect assumptions. One of those assumptions is that owners of older homes cannot do anything to reduce their energy costs.

That isn’t true. There are many options people can take advantage of, even if their home is the oldest in their neighborhood. Moreover, while general contractors may understand this, they need to make sure that the people in their market understand this as well.

Advertising energy auditing services is a great way to educate and inform the public about the options that are available to them. Starting an advertising campaign now is beneficial since the minds of many homeowners are turning to spring chores and improvements. Depending on the type of Internet and Social marketing strategies you have in place, this advertising campaign doesn’t have to be expensive.

If you have a company website and blog, creating an article about energy audits is a great way to start people talking about the topic. You can even offer a free report about the types of homes that qualify for an energy audit. Then place similar information on your company’s Facebook page and twitter account if you have them to encourage conversation and generate leads.

In order to be successful with this campaign, your main goal needs to be to offer information, not generate sales. If you fill the blog post and tweets with sales pitches, you will turn off any potential customers. You even run the risk of alienating customers you already have.

On the other hand, if you offer this information freely with a gentle call to action but not expecting anything in return, people will understand that you are an authority on this topic and are more likely to turn to you for additional information, and perhaps contract your services for an energy audit or other renovation needs they may have.

If your knowledge of energy audits is slim or out of date, UTCLC can help. We have collaborated with AHIT to offer Utah general contractors an Energy Audit and Home Inspections course. Go to http://www.ahit.com/affiliates/utclc to find out more information about this course.