Five Ways to Protect Your Online Reputation

In a world where everyone has access to the internet and an opinion, it's important to safeguard your reputation. Here are a few steps you can take to be sure that the positive outweighs the negative:

1. Google Yourself

Do an online search of your business to see what results come up. This is a great way to find comments and reviews and respond to them.

2. Keep Your Composure
Never get into an online argument with someone who leaves a negative review. Instead, leave a succinct apology and work toward a satisfactory resolution. The way you handle yourself professionally will speak volumes more to potential customers.

3. Make it Personal - In a Good Way

Communicating through text or e-mail is convenient, but follow up with people in person or on the phone. They'll appreciate the personal touch.

4. Accentuate the Positive

Be sure to use positive reviews and comments as testimonials on your website and marketing materials. Also, make sure you respond to them - even if it's a simple "thank you."

5. Set Expectations Early

When taking on a new client, be totally upfront with them as far as what to expect from you and your employees. Then, hold yourself and them to those expectations. This can help avoid a lot of problems later on.

You'll find by taking these small steps, you can save yourself a lot of hassle in the long run. You'll protect your reputation and demonstrate your professionalism to your clients.