It is difficult for businesses to keep up with technology and its effects on marketing. General contractors often find themselves falling behind with modern marketing innovations. QR codes are one such technological innovation, and Utah general contractors can use them to offer information to current and potential customers. QR codes originated in Japan and are used to offer an opportunity to advertisers to supply customers with multimedia formats. QR or quick response codes are used by smart phones to provide extra content, videos or links that give information to viewers. QR codes have gained popularity with the advent of smart phones. The individual takes a picture of the code and uses a QR reader to scan and open the code. Businesses have found many different uses for QR codes in their advertising, and general contractors are able to take advantage of this new technology. Contact information Businesses can use QR codes to offer contact information on business cards, flyers or magazine ads. By providing the information in this format, consumers have the ability to save the information in their phone for later use. A contractor can offer his or her regular contact information or social media information, such as Facebook page or twitter information. Website information A QR code can also be used to take an individual to a website or a specific landing page. This will offer additional information about the company itself or a specific service. Consumers can review a site and learn more about a company in order to make an informed decision. Special promotion Offering a special promotion for potential customers is another beneficial use of QR codes for general contractors. Offering discounts for new services or for responding to a specific advertisement is a long time marketing tool for businesses. QR codes offer a new way to supply customers with discounts and encourage people to scan the code. General contractors need to take advantage of Internet marketing to increase the success of their business. Websites, social media accounts, and local marketing strategies are different ways to integrate traditional and new marketing techniques. Including QR codes are another way to use new strategies for traditional marketing efforts. Research QR codes and how they may be able to help your business.